What have you learned from your audience feedback? FINAL EVALUATION

                                            Audience feedback is vital process when conducting my music video as it allowed me to find out what was going well with my work and how I could improve. It ensured that I produced a high quality music video that will appeal to my target audience.

 My primary target audience is females between the ages of 13-24. My primary demographic is BC1 And C2, I feel that this is an appropriate demographic as it is mainly middleclass, lower middles class and skilled working class that will be interested in listening to pop genre music. I think that it would be unlikely for demographic A (higher middle class) such as a lawyer or accountant to be interested in pop music as in the pop industry people are interested in having a laugh with their friends out in social aspects. People of a demographic of BC1 and C2 are seriously stereotyped especially C2 to go out and have fun with their friends and drink is a social aspect. This makes them appropriate to my target audience as this is what pop genre is all about, it’s about having fun.

I also have a secondary target audience, which consist of females and males aged under 13 and over 24 years old. The demographic of target audience would be D and E, this again is down to the stereotypes of pop genre, and it is targeted at anyone who likes it as it is such easy going music. I chose my primary target audience on the base of my music video song ‘we are never getting back together by Taylor swift’ as it is about a girl breaking up from a relationship, this would be targeted more at the younger generation as they could relate it to their ‘first love’.

 To collect my audience feedback I used many different techniques along the way, one of the ways that I chose to collect this information is that I presented my music videos to my class mates then allowed them to give me feedback on what went well and improvements that could be made. One of the improvements that were given was lighting in some of my shots as with my green screen the lighting is very bright and clear whereas shots in my house were very soft. To sort this problem out I will need to colour correct shots and brighten them up in Adobe Premiere. Another improvement is that some or my shots are long and they need to be cut down for a better effect.Things that went well that my audience feedback said was my green screening. They said that I done it well as I done it in the right way to attract my audience and to catch their eye.

Not only did I ask them to give me feedback I asked them to give me a level from 1-4 on how professional they thought it was. I feel that this kind of audience feedback was effective because it allowed me to view everyone’s opinions and what they actually thought about on paper. Having the information on paper meant that I would be able to go back to it at any time and make sure that I made to corrections that they think would make my music video better and more professional. With the questions that I asked I used open and closed questions to get a variety of different answers, meaning I could get one word answers which is Quantative data and then long descriptive answers which is qualitative data.

 Knowing that my music video was going to be seen by anyone on YouTube and vimeo did mean that I was going approach my video in a different way, I wanted to make sure that what I created was something people wanted to see. To find out what people wanted to see is I went and asked people what kind of things that they enjoyed and like, this helped me decide on what I was going to add to my music video.

 Furthermore, not only did I get audience feedback from my classmates I got feedback from various media teaches, students outside of school and adults. Most of the audience feedback that I got was from my target audience but I also collected audience feedback from people who weren’t, as this meant I could see if it appealed to them too meaning that I could bring my target audience to a wider age spread. The information that I got from people that were not my target audience is that they enjoyed the music video but said it was targeted more at the younger generation as it was a young breakup. To a certain extent I agree with this as it was my aim to target the younger generation as I feel that they will be able to relate to this more than people over the age of 24, as people between the age of 13-24 is when most girls discover their first break up.

Once I had done my first drafts for all three products (music video, magazine advert and digipak) I asked people on Facebook to message me their views. This is where I gathered very important information about my house style, as many people asked to see my images linked together from all my digipak photos and the photos on my poster. Taking this into account, I interpreted a theme within all of my images, I done this by adding the same effect to all my images to make sure that they all look linked together. I couldn’t help but think that some people might not be the target audience of my products. This forced me to believe that receiving feedback in this way was not entirely effective, as some views and opinions were posted by people who were not in fact my actual target audience, therefore confusing my decisions.

 All the feedback that I have gained from my audience has seen to be very effective as it has allowed me to make improvements on my music video to make it look more professional and keep my audience’s attention for the whole duration of the song. With the improvements given I acted upon them by brightening some parts of my video on premiere, also I re-filmed a few bits to make them look more effective and mix up the clips a bit.